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My Opinions On Semrush

I wanted to start this blog off by saying I was really hesitant to start the project this week because of how intimidating web analytics can be at times and because of how much I struggled connecting google analytics to the blog as well as figuring out how to code everything and make sure everything was working properly. Ultimately I was intimidated by the project and was terrified to begin it. 


I was pleasantly surprised to see that Semrush is really easy to navigate as well as giving me the understanding behind what it is being monitored, how it is being monitored as well as the other ways they are comparing my blog to other similar websites. It is important for me to know how to do things but also learn how they are working and the database is getting the answers to my marketing questions. 


Semrush gave me the ability to understand the inner workings of keyword searches and how consumers are getting to the website from search engines. I knew keywords work essential to how people are finding businesses as well as other businesses that are similar in many ways. 


Overall with the ease and effortless thought that it takes to set up a project I would be inclined to actually pay for the services of the company if the vip options were as easily available to use and understand as the free options. I plan to own and operate my own event planning company and would confidently use this platform to monitor my companies website as well as viewing how consumers are engaging with the platform. 

In comparison to Google Analytics I prefer semrush. Google analytics is really complicated and half the time I have no idea what I am looking at and I have done training and have certifications in multiple areas of Google Marketing Classes. While they are thorough in how they teach the platform is not consumer friendly in overall ease of use. Because of this I am going to be less inclined to use Google Analytics in the future when building my own company. This may be a struggle that only I have but simplicity is so important to me because I do not want to have to spend a whole day just figuring out how to monitor how many users are viewing my website each day let alone figuring out the overall bounce rate or if websites that users are viewing are similar to mine. 

Site Audit 

The website I have connected to this project is my blog, therefore I do not have a ton of traffic coming in and out of my blog. Mostly just classmates and my professor (Hi Prof. T!) so I am not expected to receive views in the hundreds. I am just happy if I get 15 views and at least one comment on my blog posts.  Shown below are the results of the site audit. One of the only things I am confused about regarding this audit would probably be the errors as well as the warnings. I am not quite sure as to what I did wrong or if there is a simple thing that I am missing but I plan to do more research on how to fix these things or if I even need to fix them. 



Traffic Analytics

 

At first I thought I set up the traffic analytics on Semrush completely wrong, and then I realized that is going to take a moment to load and it is not going to happen instantly, similar to google analytics in the non instant gratification that I crave. I was quite surprised as to how easy it was to connect my Google Analytics to my project on Semrush. Shown below is the comparison of the information that was given to me by Semrush in regards to Traffic Analytics (none) and the information that is provided to me by Google Analytics. I enjoy having the ability to see both side by side as well as with Google Analytics because Google does give me just a little bit more information but within the style of the Semrush platform which somehow makes it more understandable. Possibly could be the absence of the stark white that is iconic to the Google platform. 



Position Tracking 


There honestly is not a lot going on in the keyword positioning but that is also because…I get about four views a week. Which is understandable because I am not audibly talking about this blog on my social media or even trying to promote it in any way at all. But if I was using this platform for my own personal business where I would be making decisions that could affect me financially I feel that this could be a good tracking service in order to monitor how my website is not only comparing to others but how often my website is coming up in peoples search requests. 


Overall Thoughts 


I really enjoyed using Semrush and I look forward to using it more as the project progresses and I get a further understanding and insight of the full potential of the website. I hope that the future weeks are going to be as simple yet as thought provoking as this week was. Overall, it is simple, aesthetically pleasing compared to that of the stark white appearance of Google Analytics which I am going to blame my hate off the platform on because it is just very bland in appearance and I just really do not like it but that is a bit of a personal problem on my end. Would I recommend this platform to other marketing students in order to help better understand website analytics? One hundred percent I would, this has given me such a better understanding of the inner workings of how consumers find websites and venture throughout the websites even if it is just a tiny one at that. I learned a lot more about how my classmates use the website as well as potential opportunities for better understanding in the future. 

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