Off-Page Seo: it's exactly what it sounds like.

Off-page Seo is exactly what it sounds like in terms of it being off-page. Off-page SEO is anything not happening on the main website, so it is everything occurring outside. I believe the most critical off-page SEO techniques are the ones that are getting consumers engaged and the free ones. Yes, free turns out if consumers are doing the work for you and providing your company with positive brand recognition by reviewing the company and its projects. 

Social Media Platforms 

Your company does not need to be on every social media platform out there; it honestly just needs to be on the social media platforms that are useful and applicable to your company. This cuts down on the overall time and energy that would go into social media content that is being created if your social media team is not hustling to make different content for each platform. This would most likely be accurate with smaller businesses just trying to make their presence known and don’t have a social media presence currently or are doing their own social media independently. 

This is a critical place for customer engagement with the brand; consumers have ample time, and a simple like only takes seconds. The more a company's presence, the more likely it will appear in search engine results. By utilizing social media as an off-page SEO technique, the possibility of appearing in search results ultimately increases. 

Different social media platforms will offer different ranges of engagement among consumers. For example, Instagram users can like and comment on posts but cannot share them on their own personal timelines, but this is an option on Twitter and Facebook. On the other hand, Snapchat allows for a limited engagement on users but could foster exposure for the company. 

Paid Influencer Marketing 

This is the total opposite of free. Honestly, this may be one of the pricier options, but it is also a convenient option. I cannot tell you how many times I have bought a product because one of my favorite influencers recommended it. Actually, I cannot tell you how many times I have purchased a product just because I saw it on TikTok in the middle of the night and swore it was going to change my life and I was going to use it every single day, most of the time I did not. That is not the point, though; the fact is that I still bought the product; I was still influenced by an influencer to purchase the product from this company. I probably put way too much trust into these total strangers on the internet, but I have found some of my favorite products this way. 

There are varying levels of influencers, with those with over 100k but less than 500k who have a bit of influence over a smaller section of people. These are typically down-to-earth influencers who are just starting out, and if you have a small business, these are the people to talk to. They will give an honest review, and their viewers might be particularly niche in structure, so if the influencer meets the image of the target market, their audience might as well. This would need to be researched before deciding to ensure that the target audience truly does match up. 

Mega influencers, i.e., in my brain that would be anyone with over a million followers, typically fall into two categories, quiet and structured or extroverted and messy. Their target audiences are going to be very broad because simply of the mass number of followers the influencer in question has. They will have a more extensive reach, but it will not be as niche of a demographic. This off-site marketing technique could help the company reach a broad range of consumers they may have been unable to get beforehand. 

Reviews

When people like a product, they are going to talk about it. They will want to tell every person about this fantastic product bonus points if it's made of recycled materials, can serve multiple purposes, or was gotten via a limited-time deal. With this in mind, people will use places such as Social Media (shown above) to share their opinion on businesses, companies, and products. There is a whole group of people on Facebook who just post their thoughts of restaurants in West Virginia, with a heavy majority of the people representing Kanawha County, specifically the Charleston area, and the reviews can either be raving, or the restaurants get drug through the mud not only by the poster but by the people in the comments as well. This is why I think a social media manager should always pay attention to the mentions on Facebook and the statements on Reddit. 

Speaking of Reddit, that place is a world of wonders that could immediately cause any average human to go down a rabbit hole of all the subreddits that exist merely on the topic of different companies and different industries. Social media marketers need to pay attention to this off-page SEO technique because consumers could be talking about the company, and you do not even realize it. 

Overview

In summary, essentially, off-page SEO techniques are the ones that are happening anywhere off the website and are on different platforms as well as varying websites. This is what the company and the consumers are doing, whether that be complimenting or insulting the company. These techniques are the ones that allow the most room for consumer engagement when overall will promote the company by increasing brand awareness as well as potential positive brand recognition. These off-page techniques should be used with on-page and specialized SEO techniques to meet goals set for varying campaigns.