It Really Is That Simple

Off-page Seo is exactly what it sounds like in terms of it being off-page. Off-page SEO is anything not happening on the main website, so it is everything occurring outside. I believe the most critical off-page SEO techniques are the ones that are getting consumers engaged and the free ones. Yes, free turns out if consumers are doing the work for you and providing your company with positive brand recognition by reviewing the company and its projects.  Social Media Platforms  Your company does not need to be on every social media platform out there; it honestly just needs to be on the social media platforms that are useful and applicable to your company. This cuts down on the overall time and energy that would go into social media content that is being created if your social media team is not hustling to make different content for each platform. This would most likely be accurate with smaller businesses just trying to make their presence known and don’t have a social media pres...

  Overview Isn’t it creepy the accuracy Amazon has with showing advertisements on social media platforms such as Facebook? I could be talking to a coworker about a new pair of headphones I plan on getting so I could ignore the rest of the world while I am trying to work, short attention span, if you know, you know. Within the hour, I will receive that advertisement on my Facebook newsfeed. Is Amazon always listening, or do they know me better than I know myself?  Big Data Amazon is a massive company, so of course, they will be involved in big data; they know all and see all when it comes to the inner workings of internet shopping. Long story short, Amazon uses various algorithms to track consumers as they are shopping; this allows them, in return, to display relevant ads to all of its users.  With this in mind, while they are gathering this data on consumers, they are also collecting data that will help them to improve their overall shopping experience via website analyti...

I wanted to start this blog off by saying I was really hesitant to start the project this week because of how intimidating web analytics can be at times and because of how much I struggled connecting google analytics to the blog as well as figuring out how to code everything and make sure everything was working properly. Ultimately I was intimidated by the project and was terrified to begin it.  I was pleasantly surprised to see that Semrush is really easy to navigate as well as giving me the understanding behind what it is being monitored, how it is being monitored as well as the other ways they are comparing my blog to other similar websites. It is important for me to know how to do things but also learn how they are working and the database is getting the answers to my marketing questions.  Semrush gave me the ability to understand the inner workings of keyword searches and how consumers are getting to the website from search engines. I knew keywords work essential to how p...